An interactive experience has launched at Converse Chadstone, inviting consumers to customise the world-famous Chuck Taylor sneaker.
Converse has brought to life a colourful new personalisation experience at its Chadstone store which is the Chuck Taylor’s first brand-driven customisation activation in Australia.
The ‘Converse YOU. Our Icon. Your Vision’ space follows hot on the heels of the recent installation at the brand’s flagship door in New York City.
The interactive pop-up gives fans the tools to flex their creativity, using the iconic Chuck Taylor All Star canvas sneaker as their canvas, creating a sneaker truly defined by those who wear them.
The activation space takes a ‘digital first’ approach, with customers using an app to design their custom sneakers, receiving a guided 1:1 experience through the process as they select from a range of bespoke patches inspired by youth culture across fashion, sport, and music.
Since its debut in 1917, the Chuck Taylor All Star has become one of the world’s most legendary and iconic sneakers. Fans, artists and musicians first adopted the ubiquitous sneaker as a rebellious badge of creativity. Whether they’re drawn-on, paint-splattered or simply battered and torn from everyday wear, the iconic silhouette has become a canvas for self-expression.
The activation will be running through the new year at Chadstone, with two more key Converse stores across Australia and New Zealand to follow suit ahead of Christmas.
The new activation at Converse Chadstone has been assembled by Converse Australia alongside creative design agency Space Between and production partner Boom Studios.
