Parra (Paint The Town) RED Chuck Taylor All Star
Artist, illustrator, graphic designer and music maker, Pieter "Parra" Janssen, forged his name as a graphic artist early-on. Hailing from Amsterdam, he is now widely known for his eye-catching colorful characters, cheeky posters, numerous design collaborations, his band Le Le and his clothing company Rockwell. For his version of the Chuck Taylor All Star shoe, Parra chose to create a khaki suede version featuring a playful take on prep. In true Parra spirit, the pattern is a departure from the standard repeat print and features a more ironic version with cherries complete with legs and stiletto heels. "I wanted to incorporate the color red, and cherries came up. I wanted to go for a kind of preppy look, but I didn't want it to be so serious, so I incorporated the cherry character!" says Parra. Even the lining evokes that country club feel with a menswear cotton twill in a stand-out dark pink. Accenting the shoe, monochromatic bright white rubber makes up the shoe's rubber rands.
Part of the Product(RED) campaign to fight HIV/AIDS the 12 exclusive pairs of Parra Cherry Chucks will be available at Hype DC: Cnr Pitt St and Market St, Sydney; on August 28th 2010.
You can learn more about Parra here.



